The View Episode Clip
Nurses’ Responses
The T-Shirt
I brainstormed with my design partner a T-shirt design that captured how nurses were feeling in the moment. I also created the #iAMaNurse hashtag, which nurses used from the conference.
Viral T-Shirt Moment
Can a T-shirt go viral? This one did. Nurses stood in line every day of the conference for an average of three hours to get their own #iAMaNurse T-shirt. Capella University received a ton of brand awareness and recognition right as it launched the new FlexPath RN-to-BSN program.