The Magnet Moment

The ANCC National Magnet Conference® is one of the largest nursing conferences in the United States. A week before the event took place, some of The View co-hosts made poor comments toward nurses on air.

Capella University rented a t-shirt printing station with one goal in mind: Stand by nurses.

Products: Booth branding + marketing materials

Role: Copywriter

Tools: Word + PowerPoint

The View Episode Clip

Nurses’ Responses

The T-Shirt

I brainstormed with my design partner a T-shirt design that captured how nurses were feeling in the moment. I also created the #iAMaNurse hashtag, which nurses used from the conference.

Viral T-Shirt Moment

Can a T-shirt go viral? This one did. Nurses stood in line every day of the conference for an average of three hours to get their own #iAMaNurse T-shirt. Capella University received a ton of brand awareness and recognition right as it launched the new FlexPath RN-to-BSN program.